Designing Jewelry for Teenagers – A Profitable Market Niche

Teenage jewelry is an important and lucrative market niche. Today’s 12- to 19-year-old crowd shops for fashions more than any other age group.

Fashion market analysts say that American teens currently spend $33 billion a year on fashion and beauty, with over 90% of them shopping for clothes and accessories at least once a month.

For many teenagers, fashion is an important part of establishing their identity. Jewelry, clothes, shoes, and hairstyles can set young adults apart or make them fit in. In this age group more than any other, what you wear symbolizes what you believe, who you are (or want to be), and what group you belong to. Teens also have fun experimenting with fashion and color as their own personal style evolves.

You may want to consider having at least a small section of your jewelry business cater to the teenage market. A considerable amount of jewelry is bought by and for teenagers – both girls and boys – for four main reasons:

1. This age group is always looking for something new; a typical teenage fashion trend lasts only six to twelve months. In my own experience, it’s very rare for a teen to pass my booth at a show without stopping to look carefully at nearly everything in my display.

2. Jewelry is a popular gift for adults to give to teens. Especially around gift-giving occasions, I often have adult customers asking me, “Do you have any jewelry for teenagers?”

3. Many teens love to shop, and many also have a sizeable amount of spending money. Their income tends to be stable since it comes from multiple sources (parents, part-time jobs, babysitting, gifts) – and most of their income is disposable.

4. The teenage population is growing, and this demographic is expected to continue for several years. That means that spending among this group will most likely increase.

Tips for Designing Jewelry for the Teenage Market:

* The entertainment industry is the most significant influence on teen fashion and beauty trends. Watch what’s being worn by young celebrities, pop stars, alternative bands, etc. Check in on MTV occasionally, and thumb through teen-oriented magazines.

* Ask a few teenagers you know for jewelry ideas and feedback. You may be surprised by their insights.

* Visit a Hot Topic store, if your local mall has one.

* Keep in mind that teenagers generally don’t want to wear anything their parents would wear – so whether *you* would wear a particular piece of jewelry is not the best barometer of its marketability to teenagers (unless you’re a teenager yourself, of course).

* Spirituality is an important issue for teenagers. Young adults are exploring their beliefs and tend to like symbols of philosophies they want to be identified with. Spiritual jewelry tends to appeal to a significant portion of teens.

(Examples of spiritual elements that can be incorporated into teen jewelry include crystals and healing stones, crosses / fish / WWJD, star of David, and other symbols of major religions. And don’t forget about the appeal of alternative spirituality, symbolized by elements such as Buddhas, chakra-rainbow jewelry, ankhs, Quan Yin, etc. You might want to choose just one or two religious directions to represent in your teen jewelry line.)

* Stock some tempting impulse-purchase items. Teens have a low resistance to impulse buys, and a price point of $15 or less can make a tempting piece of jewelry irresistible.

* Body jewelry is hugely popular among teens. Remember it doesn’t always have to be pierced styles – nonpierced body jewelry is widely worn among this deomgraphic. In warm weather, teens will be susceptible to tempting displays of affordable ankle bracelets, toe rings, barefoot sandals, and other styles that can’t be seen under winter clothes.

* Young ladies aren’t the only ones who wear jewelry. Young men are wearing more of it now than ever before. In general, masculine teen jewelry has a rugged look, with materials such as leather, hemp, rubber, pewter or silver, and beads.

* The majority of teenagers shy away from jewelry styles that are too far over the top. Teen designs need to balance “cool” with “wearable”.

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Estate Jewelry is Ready For Teen Fashions

If you’ve ever gone shopping with a teenage girl you know that teenagers can be a very picky bunch!. Their physical and mental growth has them experimenting with all kinds of fashion items to improve their image and their look. Teenage girls have a fashion statement to make too! And estate jewelry is ready for teen fashions!

A teens fashion statement which includes both clothing and jewelry plays a role in their identity, how they fit, how they feel, how they blend. It has a big role on their self esteem during those developmental years. And moms and dads they don’t want your input! This is a time of discovery and you can be guaranteed if you like it they’ll toss the idea out the door in ten seconds or less. But that doesn’t mean you can’t subtly steer them. Estate jewelry and fashion jewelry are affordable choices that can work well for teens. So just gently lead them in the right direction and let them make their own discoveries.

Teen girls are busy picking up clues and tips from their favorite celebrities. The celebrities that teenagers watch in their favorite music videos, movies or television show greatly influence what a teen girl will see as fashion and trendy jewelry. And these days more and more of the celebrities are choosing estate jewelry because it is unique and does make a statement of individuality. So don’t be surprised if you teen finds estate jewelry attractive.

These days we hear allot about hip hop jewelry trends and we see plenty of bling bling replicas on the market. Manufacturers have replaced the real diamonds and gems worn by the celebrities with cheaper stones and metals so that teen girls can have jewelry that looks much like their favorite stars but at a much more affordable price.

Pierced and non pierced body jewelry has also grown in popularity. Teen girls are using it to make their fashion statement. The good news is that there’s a great selection available at an affordable price so mom and dad won’t go broke.

Friendship bracelets hit the streets about 10 years ago and they continue to grow in popularity being one of the hottest jewelry fads for teens. Friends exchange these friendship bracelets and wear them all the time. There style can be of the most basic twist or more elaborate with beads and sparkling faux gems.

Beaded jewelry is also very popular. Teens love the big and bold look of large beads and love to mix them up adding color and flare to their wardrobe. Estate jewelry is perfect for picking up a terrific mix of beaded jewelry for a very low price. And the girls love it because it is different and unique unlike the modern stuff found on the shelves. And because their favorite Celebs are choosing it, it becomes an option for them as well.

Another teen fad between friends is a necklace that’s similar worn by all members of the group. This identifies them as their own little clique. Their necklaces may have pendants or rings attached or just be plain.

Fashion rings are also very big with teens. Good news is you can buy estate jewelry rings and fashion rings for as little as $5.00. Your teenager will love them, wear them, break them, and forget about them and you’ll know they got their moneys worth.

The teen years are a time of growth and becoming independent so let your teen girls wings open and let her experiment with her fashion style. Remember you did it too many years ago. And remember to let your teenager know there are many options when it comes to jewelry. Estate jewelry is one of the most sought after jewelry by celebrities and if your teen is like most teens what the stars wear they want to wear.

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Part Time Jobs For Teens – 3 Easy Steps to Getting Hired Even in This Recession

Part Time Jobs for Teens will be easy to win if you follow these tips that very few other teens know about. If you try these suggestions they will help separate you from all the other teens applying for the same job and you will get hired for that part time job.

Because there are fewer companies hiring today and more teens than ever that wanting jobs, you have to do everything you can to stand out as the best person for the job–the most ambitious, most qualified and most reliable.

Here is what everyone else is doing–most teens will only fill out an application and hope they get a call back. That is not the way to find a job today.

Here’s what you do:

Step One–Preparation

Make a list all the companies you would like to work for-use the Internet, the phone book or your own knowledge of companies in your area.

Put together a resume. Have an adult to help you or look up samples on the Internet. Even if you have never worked before you can put on it what you have done in school.

Now you should put together a cover letter. This cover letter need not be complicated. Address it to the hiring manager. Say in it that you are very interested in coming to work for their company. Explain in the letter that you possess qualities that would make you a valuable employee. Tell them that you are ambitious, a fast learner, reliable (you show up on time) and courteous. (These are qualities that are always in demand for teen workers. Only mention these if they do actually describe you.)

At every job you apply for you must submit your resume and a cover letter along with the company application. Everyone else is just going to submit the same company application-you want to stand out.

Put on clean clothes, comb your hair, brush your teeth, keep the jewelry to a minimum and no perfume or cologne. Now you are ready to visit the places you have targeted.

Step Two–Visiting the Companies

Visit each company you are interested in and ask to speak to the hiring manager. DO NOT go up to the first employee you see and ask if they are hiring or if you can fill out an application. That’s what everybody else will do. These employees do not make hiring decisions. You want to speak to the manager. If they are not in or not available, get their name and ask when they would be available.

When you do get to see a manager extend your hand and offer a firm handshake. DO NOT ASK if they are hiring or if you can have an application. That’s what everyone else will do. Those questions make it too easy for them to say no and you are done. Say this: “Hi my name is ____ and I would like to fill out an application for employment.”

If they say they are not hiring, be ready for this and say: “No problem, I thought that might be the case. However I do know that you have openings once in a while and when that time comes I would like to have the chance to interview for the job. I feel I would make a great employee and really want to work here. I am reliable and a fast learner.”

Ask: “Can I fill out an application today and leave with you my qualifications?” They will more than likely say yes. After filling out the application ask for a stapler so you can attach your resume and cover letter to it.

Before you leave ask: “When can I check back with you, to see if you have an opening I can interview for?”

When managers have openings they go to the stack of applications on their desk. All the applications will look the same, except yours. Yours will stand out from all the rest, because you have attached a cover letter and resume. You will be in the most favorable position to get a call for an interview.

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Ideas For Teen Gifts

Buying a gift for a teen can sometimes be a little intimidating, but it doesn’t have to be. While there are a lot of high tech gifts for teens, there are also some more traditional type gifts that are very popular and well liked by teens. Make sure that you think about what your teen enjoys, likes, and spends their time doing when choosing a gift. The more closely you match your purchase to what the teen has a natural interest in the more your gift will be appreciated now and in the future.

Games

Games have come back into style for entertainment for teens. A very popular board game is Da Vinci’s Challenge, and this has won an award from Mensa. This game has players create increasingly more challenging shapes to solve the puzzles and win the game. If your teen likes to be challenged and enjoys thinking outside the box this may just be the right gift.

Electronics

Always popular electronic devices, toys and gadgets are a great option. This year the Roboraptor is a very popular gift. While not just a remote control device, this futuristic looking dinosaur has infrared sensors, touch and sonic sensors to allow it to move about with ease. For teens who like to have the latest in cool toys the Radica 20 Question handheld game allows players to try to outsmart the artificial intelligence of the game with an old-fashioned game of 20 questions.

Music

The key to purchasing music players is to realize that you will get what you pay for. Avoid buying the low end or discount models, as they generally will not stand up over time. The middle of the line models or even high end of the price range will usually last longer and will have better service and warranty plans. IPods, MP3 players and cell phones with music capacity are the current popular items. They are very sleek and slim, and even the smallest MP3 player can usually hold up to one hundred songs and can be very easily downloaded to.

Crafts

While braided jewelry is still popular, beading is becoming the next trend. Beads are available from all over the world, and teens can make their own hair accessories, jewelry, necklaces and other items. The beads allow a unique sense of style and creativity to be developed, as well as keeping young people right in style.

Regardless of the gift you choose for your teen the key is to make it match their personality. By spending a bit of time to consider their likes and dislikes you are more likely to match your gift with the teen, and make sure that the gift is a hit both now and in the future.

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Stainless Steel Jewelry for Teen Customers

Staying relevant and profitable in the jewelry industry today a midst the instability of current economies around the world is something to be prioritized by many retailers. Many luxury markets are beginning to feel the toll of financial issues and are trying to find more ways to stay afloat either by expanding their business models or finding new niches or demographics. For jewelry retailers offering stainless steel jewelry, an unexplored market holds great potential for growth and in revitalizing the accessories business.

Teenage customers are a particular niche that many retailers in the fashion business has taken for granted. A vital consumer sector, jewelry and diamonds appeal greatly to the teenage customers due to its affordability and great variety of styles. But the power of the teenage demographics goes beyond their spending power, even though they have significant discretionary income which can be profited from by retailers. The real advantage of taking the attention of teenage customers is due to their ability to influence their parents and the family spending habits, and their ability to affect fashion and overall trends in the market. If one will look at it with future perspective, teens provide jewelry retailers the preview of what the next generation and society will look like. This knowledge can help in putting stainless steel jewelry in front of teenage consumers today.

Stainless steel jewelry can greatly benefit teenagers because these accessories are high quality, affordable, and available in a huge array of styles and designs. Being a phase of life in which individuality and standing out are vital, teenagers are easily use stainless steel jewelry to define and express who they are without spending their allowance too much. Stainless steel jewelry also provides opportunity for experimentation as it does not cost too much to buy several types of bracelets, necklaces, or rings.

Marketing stainless steel jewelry by attracting teenage customers can also uplift the reputation of the product as this demographic is very active with sharing their insights on the things they buy and use. Teens influence not just their peers but also the generations ahead and before them. The participation of teens in social networking sites can also spread and increase the interest of consumers to stainless steel jewelry.

Retailers who can successfully tap this demographic can greatly increase their profits. Teens have flexible fashion sense but they can also get very picky and particular on the things they buy and wear. Offering a wide range of stainless steel jewelry can be a good start but a retailer must make sure to research the current pop culture and trends that affect and interest teens to be successful in providing the right type of products.

Doubting the potential of teenage customers can be a great mistake for collectible jewelry retailers. One might think that teens have a rather limited capacity to purchase things but a retailer should also consider the influence that teenagers hold in their family, trends, and pop culture. Teens may not be capable to purchase expensive gold and platinum jewelry at the moment but earning their loyalty by providing affordable and high quality collectible items today and they will surely come back when it is time for them to buy that diamond engagement ring.

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